Press Release

For Release:
October 2010

Contact information below

**digital cover image available**


***New product release ***

Leading expert teaches parents the best ways to keep their kids protected in today’s digital world in new book—CyberSafe

“O’Keeffe’s book is a must read for every parent who cares!”

—Nancy Grace, CNN Anchor

“Online safety is still a basic parenting issue, even if our kids are the ‘digital natives.’ Dr. O’Keeffe’s entertaining and wise insights on the Internet, kids and their changing interests will help you to be confident and guide your children to Internet safety.”

—Marian Merritt, Norton Internet Safety Advocate

CHICAGO: With the latest generation of kids and teens constantly plugged into Facebook, Twitter and other social

networking sites; gaming and virtual worlds; and mobile technologies, parents need to get smarter about their child’s online safety. One in five kids will experience online abuse by the time they are in high school. Thankfully, adults can be a kid’s biggest ally against online antagonists. But it takes more than just staying informed on the latest gadgets, apps and technologies—parents need to be involved.

Addressing what parents need to know about cyber safety, CyberSafe: Protecting and Empowering Kids in the Digital World of Texting, Gaming and Social Media (American Academy of Pediatrics, October 2010) by Gwenn Schurgin O’Keeffe, MD, FAAP, provides parents with the necessary tools and information to support and protect their kid’s online and mobile activities while encouraging healthy digital habits.

As a pediatrician, not only is Dr. O’Keeffe an expert on child health, she’s also an expert on how online and social media issues impact child health. She is a national spokesperson for the American Academy of Pediatrics.

Kids and teens are online more than any generation before them. In CyberSafe Dr. O’Keeffe explains how parents can make the Internet a secure space for children and details how to set boundaries and monitor kids’ online activities. Beginning with “Googling” and old vs. new media, CyberSafe delves into common parenting concerns of Web 2.0, including cyber bullying, privacy, tweeting, file sharing, IM, texting, online gaming and virtual worlds. Dr. O’Keeffe explains each technology while showing parents how to inspire and empower their kids to make healthy digital decisions.

CyberSafe addresses age-specific concerns, including when it’s appropriate for kids to get online, as well as other cyber and mobile-related issues from both parents’ and kids’ viewpoints so parents can best understand and nurture their child’s digital activities. Dr.O’Keeffe’s practical, encouraging advice also offers helpful tips on avoiding common online parent traps.

Rounding out this essential primer is a list of resources for parents, a glossary and cyber-dictionary and even a “safe-surfing” contract between parents and kids. A special appendix addresses sexting, helping parents to address this sensitive topic with their tween or teen.

A must-own resource for parents raising kids in the digital age, CyberSafe shows parents how to navigate the digital divide to raise cyber-savvy and cyber-wise kids.


Gwenn Schurgin O’Keeffe, MD, FAAP, is a practicing pediatrician, health journalist, and CEO of Pediatrics Now (, an online health and communications company. Through Pediatrics Now and her nationally syndicated blog “Dr. Gwenn Is In” (, which is regularly picked up by Reuters, the Chicago Sun-Times, and USA Today, she addresses issues ranging from general health to those concerning the intersection of health care and social media. She is the national spokesperson for the American Academy of Pediatrics (AAP) and was the lead author of the AAP tips on talking to kids and teens about social media and sexting. She lives in Boston, MA, with her husband and 2 electronically savvy teen daughters.

Book Details:

Title: CyberSafe: Protecting and Empowering Kids in the Digital World of Texting, Gaming and Social Media

Author: Gwenn Schurgin O’Keeffe, MD, FAAP

Publisher: American Academy of Pediatrics, Distributed by Independent Publishers Group

Publication: October 2010, $14.95 (CAN 16.95), Paper, ISBN: 9781581104523

Parenting/Family Care, 250 pages, 6 x 9

Available at bookstores everywhere and through Independent Publishers Group,
814 N. Franklin St., Chicago, IL  60610. Toll-free number for orders only:1-800-888-4741. Visit us online at

CyberSafe Contact Information:


Dr. Gwenn Speaking Engagements and Appearances:


Contact: Gwenn O’Keeffe, MD, FAAP
CEO and Editor-In-Chief
Pediatrics Now
(508) 545-1210
Email Dr. Gwenn


Media & Press Interviews and Inquiries:


Jennifer Krosche
JYK Public Relations
(516) 353-6552
Email Jennifer Krosche


Marketing and Purchasing Inquiries:

Contact: Kathy Juhl

Manager, Consumer Product Marketing
Department of Marketing & Publications
American Academy of Pediatrics
Email Kathy Juhl